Saturday, December 6, 2025

I drove the complete design execution for the IBM Cloudability at AWS re:Invent. Single-handedly, I defined the visual strategy from digital marketing to the physical booth, anchoring the design in a high-energy concept of global connectivity and FinOps intelligence. Utilizing a striking palette of navy and neon tech colors, I ensured a powerful, unified brand presence that maximized event visibility and audience engagement.

Key Design Achievements

  • Sole Design Lead: Spearheaded the end-to-end visual strategy and execution for the entire AWS re:Invent campaign.

  • Conceptual Focus: Developed a unifying concept centered on Global Connectivity and Networking, symbolized by the dynamic, complex line-sphere visual.

  • High-Impact Color Strategy: Employed a sophisticated contrast of deep Navy/Black with vibrant Electric Purples, Blues, and Neon Pinks to convey technological energy and expertise.

  • Omni-Channel Consistency: Delivered a cohesive brand experience across all touchpoints, including large-scale Hoardings/Billboards, digital banners, and on-site booth architecture.

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Category:

Events and Exhibition

Client:

Apptio

Duration:

6 Months

Location:

Las Vegas

Live Website

Live Website

Live Website

Woman Side Pose
Woman On The Chair

24 Carat Fine dining

24 Carat Fine dining

Woman Side Pose
Woman On The Chair

Social Media

24 Carat Fine dining

24 Carat Fine dining

Woman Side Pose
Woman On The Chair

Social Media

24 Carat Fine dining

24 Carat Fine dining

Palmgrove

Palmgrove

Branding

Palmgrove

Palmgrove

Branding

Palmgrove

Palmgrove

FAQ.

Clarifying Deliverables Before They Begin with Real Process and Honest.

01

How far in advance do I need to book event design and production services?

02

I'm not sure exactly what I need. Can you help me define the scope of my project?

03

What is the typical process for designing a large-scale event booth and marketing campaign?

04

Can you manage a full rebrand, or do you only design specific assets?

05

Do you offer voiceover and scriptwriting services for Explainer Videos/Motion Content?

06

What are your standard payment terms for a new project?

How far in advance do I need to book event design and production services?

For large-scale projects like event booths, full campaigns, and high-resolution print deliverables (like Hoardings), I recommend reaching out 4 to 8 weeks in advance. This ensures adequate time for strategy, design iterations, and crucial lead time for print production and vendor coordination.

I'm not sure exactly what I need. Can you help me define the scope of my project?

Absolutely. Every project begins with a Discovery Call where we define your goals, target audience, and specific needs. I specialize in offering strategic guidance to help define the most effective scope, whether it's a full brand strategy, an event design package, or targeted motion graphics.

What is the typical process for designing a large-scale event booth and marketing campaign?

My process follows four main phases: Discovery & Strategy (defining goals and audience), Conceptual Design (booth layouts, key visuals, color palette), Execution & Refinement (finalizing all digital and print assets), and finally, Handoff & Production Support (delivering print-ready files and supporting vendor coordination).

Can you manage a full rebrand, or do you only design specific assets?

I am fully equipped to handle comprehensive rebrands, from defining the Brand Identity, Mission, and Core Values to delivering a complete Branding Package (logo, guidelines, typography, and color palettes). I also specialize in refreshing or creating individual assets as needed.

Do you offer voiceover and scriptwriting services for Explainer Videos/Motion Content?

Yes. While my core focus is the visual design, animation, and editing, I offer scriptwriting support and coordinate voiceover casting and recording to deliver a complete, professional, and impactful final video package.

What are your standard payment terms for a new project?

My standard payment term is 100% upon final delivery and client approval of all assets. This ensures you are fully satisfied with the finished product before any payment is required.

How far in advance do I need to book event design and production services?

For large-scale projects like event booths, full campaigns, and high-resolution print deliverables (like Hoardings), I recommend reaching out 4 to 8 weeks in advance. This ensures adequate time for strategy, design iterations, and crucial lead time for print production and vendor coordination.

I'm not sure exactly what I need. Can you help me define the scope of my project?

Absolutely. Every project begins with a Discovery Call where we define your goals, target audience, and specific needs. I specialize in offering strategic guidance to help define the most effective scope, whether it's a full brand strategy, an event design package, or targeted motion graphics.

What is the typical process for designing a large-scale event booth and marketing campaign?

My process follows four main phases: Discovery & Strategy (defining goals and audience), Conceptual Design (booth layouts, key visuals, color palette), Execution & Refinement (finalizing all digital and print assets), and finally, Handoff & Production Support (delivering print-ready files and supporting vendor coordination).

Can you manage a full rebrand, or do you only design specific assets?

I am fully equipped to handle comprehensive rebrands, from defining the Brand Identity, Mission, and Core Values to delivering a complete Branding Package (logo, guidelines, typography, and color palettes). I also specialize in refreshing or creating individual assets as needed.

Do you offer voiceover and scriptwriting services for Explainer Videos/Motion Content?

Yes. While my core focus is the visual design, animation, and editing, I offer scriptwriting support and coordinate voiceover casting and recording to deliver a complete, professional, and impactful final video package.

What are your standard payment terms for a new project?

My standard payment term is 100% upon final delivery and client approval of all assets. This ensures you are fully satisfied with the finished product before any payment is required.