Thursday, February 1, 2024

Designing for Enlightenment

The core idea behind the EMEA User Conference 2024 design was "enlightenment through technology."

The visual metaphor?
A portal — symbolizing the journey every Apptio user takes toward mastering technology investments. Abstract spheres float within a gradient-lit space, suggesting ideas, innovation, and momentum.
This theme was consistent across EMEA, APAC, and India events — creating a unified global narrative.

The Color Language

Tech, Energy & Possibility
The palette strikes a balance between corporate sophistication and energetic transformation.
- Deep purples signify expertise and authority

- Vibrant oranges capture excitement and creativity

- Electric blues convey trust and progress

- Gradients bridge these emotions — reflecting the journey from uncertainty to clarity

Each color was carefully chosen to speak to the duality of stability and innovation — a reflection of Apptio’s brand promise.

Core Assets - Designed for Consistency & Impact

Deliverables spanned across multiple touchpoints — ensuring brand consistency both digitally and on-ground.

Category:

Event Branding and Execution

Client:

Apptio

Duration:

8 Months

Location:

London, Sydney, Bengaluru

Live Website

Live Website

Live Website

Woman
Woman
Woman
Woman
Woman
Woman
Frame In The Beach
Frame In The Beach
Frame In The Beach

Apptio at AWS ReInvent

Apptio at AWS ReInvent

Events and Exhibition

Apptio at AWS ReInvent

Apptio at AWS ReInvent

Events and Exhibition

Apptio at AWS ReInvent

Apptio at AWS ReInvent

Woman Side Pose
Woman On The Chair

24 Carat Fine dining

24 Carat Fine dining

Woman Side Pose
Woman On The Chair

Social Media

24 Carat Fine dining

24 Carat Fine dining

Woman Side Pose
Woman On The Chair

Social Media

24 Carat Fine dining

24 Carat Fine dining

FAQ.

Clarifying Deliverables Before They Begin with Real Process and Honest.

01

How far in advance do I need to book event design and production services?

02

I'm not sure exactly what I need. Can you help me define the scope of my project?

03

What is the typical process for designing a large-scale event booth and marketing campaign?

04

Can you manage a full rebrand, or do you only design specific assets?

05

Do you offer voiceover and scriptwriting services for Explainer Videos/Motion Content?

06

What are your standard payment terms for a new project?

How far in advance do I need to book event design and production services?

For large-scale projects like event booths, full campaigns, and high-resolution print deliverables (like Hoardings), I recommend reaching out 4 to 8 weeks in advance. This ensures adequate time for strategy, design iterations, and crucial lead time for print production and vendor coordination.

I'm not sure exactly what I need. Can you help me define the scope of my project?

Absolutely. Every project begins with a Discovery Call where we define your goals, target audience, and specific needs. I specialize in offering strategic guidance to help define the most effective scope, whether it's a full brand strategy, an event design package, or targeted motion graphics.

What is the typical process for designing a large-scale event booth and marketing campaign?

My process follows four main phases: Discovery & Strategy (defining goals and audience), Conceptual Design (booth layouts, key visuals, color palette), Execution & Refinement (finalizing all digital and print assets), and finally, Handoff & Production Support (delivering print-ready files and supporting vendor coordination).

Can you manage a full rebrand, or do you only design specific assets?

I am fully equipped to handle comprehensive rebrands, from defining the Brand Identity, Mission, and Core Values to delivering a complete Branding Package (logo, guidelines, typography, and color palettes). I also specialize in refreshing or creating individual assets as needed.

Do you offer voiceover and scriptwriting services for Explainer Videos/Motion Content?

Yes. While my core focus is the visual design, animation, and editing, I offer scriptwriting support and coordinate voiceover casting and recording to deliver a complete, professional, and impactful final video package.

What are your standard payment terms for a new project?

My standard payment term is 100% upon final delivery and client approval of all assets. This ensures you are fully satisfied with the finished product before any payment is required.

How far in advance do I need to book event design and production services?

For large-scale projects like event booths, full campaigns, and high-resolution print deliverables (like Hoardings), I recommend reaching out 4 to 8 weeks in advance. This ensures adequate time for strategy, design iterations, and crucial lead time for print production and vendor coordination.

I'm not sure exactly what I need. Can you help me define the scope of my project?

Absolutely. Every project begins with a Discovery Call where we define your goals, target audience, and specific needs. I specialize in offering strategic guidance to help define the most effective scope, whether it's a full brand strategy, an event design package, or targeted motion graphics.

What is the typical process for designing a large-scale event booth and marketing campaign?

My process follows four main phases: Discovery & Strategy (defining goals and audience), Conceptual Design (booth layouts, key visuals, color palette), Execution & Refinement (finalizing all digital and print assets), and finally, Handoff & Production Support (delivering print-ready files and supporting vendor coordination).

Can you manage a full rebrand, or do you only design specific assets?

I am fully equipped to handle comprehensive rebrands, from defining the Brand Identity, Mission, and Core Values to delivering a complete Branding Package (logo, guidelines, typography, and color palettes). I also specialize in refreshing or creating individual assets as needed.

Do you offer voiceover and scriptwriting services for Explainer Videos/Motion Content?

Yes. While my core focus is the visual design, animation, and editing, I offer scriptwriting support and coordinate voiceover casting and recording to deliver a complete, professional, and impactful final video package.

What are your standard payment terms for a new project?

My standard payment term is 100% upon final delivery and client approval of all assets. This ensures you are fully satisfied with the finished product before any payment is required.